The New York Times Subscriber Events
An experimental subscriber engagement initiative launched by The New York Times to explore the role of live events in strengthening audience connection and retention. Developed in partnership with newsroom and growth leadership, the virtual series brought subscribers into direct conversation with Times journalists, editors, and contributors through timely discussions on news, culture, and current events.
Role: Senior Program Manager
Scope: Event Production • Budget Management • Experiential Marketing • Stakeholder Management • Vendor Management
Highlights:
Led production and program management for The New York Times' first subscriber-only event series, an initiative sponsored by the Chief Growth Officer
Produced five virtual events designed to test the relationship between live experiences and subscriber retention
Exceeded RSVP goals by 35% while engaging thousands of subscribers and more than 20 Times journalists, editors, and contributors
Secured an additional $1M in funding following the successful pilot, supporting continued investment in subscriber engagement initiatives
“The Daily” Live
After a year like no other for schools across the country, Michael Barbaro and “The Daily” team celebrated commencement with the students and faculty of “Odessa.”
We Need to Talk About Cancel Culture
Trevor Noah, Kara Swisher, Jane Coaston and Ezra Klein debated the merits and dangers of cancel culture, and shared a sneak peek at upcoming episodes from Opinion Audio.
How to Save Ourselves from Disinformation
The comedian Sarah Silverman and The Times’s Kevin Roose, Sheera Frenkel and Davey Alba explored how disinformation spreads, and how we can fight back.
“The Morning” at Night
The beloved newsletter broke out of inboxes for a live edition with David Leonhardt — plus a celebration of poetry with Rupi Kaur and a Spelling Bee solve with William Jackson Harper.
Covid-19: One Year Later
The Times’s Marc Lacey, musician Wynton Marsalis and more reckon with the pandemic’s toll and how we come back. Plus, an inside look at The New York Times’ coverage of the pandemic.