Bloomberg Green Festival
In July 2024, Bloomberg launched the inaugural Bloomberg Green Festival in Seattle, extending the Bloomberg Green brand into a multi-day live experience focused on climate, business, innovation, and community. The festival convened business leaders, investors, entrepreneurs, policymakers, climate experts, and cultural voices through editorial programming, partner activations, culinary experiences, and community-driven events. As Bloomberg’s first major consumer-facing climate festival, the event translated Bloomberg’s climate journalism and convening power into an experiential platform designed to engage new audiences and inspire action around one of the defining issues of our time.
Role: Associate Director, Business Operations & Special Projects
Selected Partners: Gates Foundation, City of Seattle, TED, Seattle Chamber of Commerce, University of Washington, Seattle Parks & Recreation, Formula E, Climate Solutions
Scope: Partnership Strategy • Partnership Negotiation • Audience Strategy • Hospitality Programming • Partner Activation • Experiential Marketing • Event Production • Stakeholder Management • On-Site Operations
Highlights:
Developed the partnership go-to-market strategy and playbook for Bloomberg's inaugural consumer-facing climate festival
Secured 25+ partners spanning government, nonprofit, corporate, and academic sectors
Oversaw the development and execution of partner activations, excursions, and experiential programming across the festival
Managed Bloomberg's partnership with TED Countdown, culminating in an evening of TED Talks featuring leading voices in climate innovation and sustainability
