The New York Times Food Festival
In October 2019, The New York Times launched the inaugural Food Festival, a citywide celebration of food, culture, and hospitality inspired by the journalism of NYT Cooking. Spanning Bryant Park, The Times Center, and a curated series of dining experiences across New York City, the festival featured acclaimed chefs, celebrated writers, immersive brand activations, and exclusive events that transformed The Times's food coverage into a living expression of New York's culinary culture.
Role: Senior Sponsorship Manager
Clients: Mastercard, UberEats, Resy, Yogi Tea, Sub-Zero, Wolf and Cove, Badia Spices, Deloitte, Diageo, AARP, REI
Scope: Sponsorship Strategy • Client Management • Experiential Marketing • Sponsorship Activation • Hospitality Programming • VIP Experience • On-Site Operations • Client Experience
Highlights:
Oversaw sponsorship strategy and activation across the inaugural NYT Food Festival, spanning public programming, editorial events, and exclusive dining experiences throughout New York City
Helped build the commercial foundation for NYT's first consumer-facing festival by developing scalable sponsorship systems, processes, and operational frameworks
Created opportunities for partners to engage audiences through immersive activations, culinary experiences, and editorially driven programming
Served as the primary client lead across a diverse portfolio of partners, guiding sponsorship strategy, activation development, and execution from concept through completion
