TED x Samsung
In September 2018, TED partnered with Samsung to create Society 5.0, a custom event exploring how emerging technologies are reshaping the way we live, work, and connect. Hosted at Samsung 837 in New York City, the program convened TED speakers, industry experts, and technology leaders for an evening of conversation focused on artificial intelligence, automation, and robotics, and the future of work. Society 5.0 brought TED’s storytelling and production expertise to Samsung’s flagship experiential space, marking the first time a TED event was held at a partner-owned venue.
Role: Program Manager
Client: Samsung
Scope: Event Production • Project Management • Client Management • Vendor Management • Partnership Activation • On-Site Operations • Experiential Marketing
Highlights:
Produced the first TED event hosted within a partner-owned venue, establishing a new model for TED's corporate partnerships
Led end-to-end event delivery, overseeing program development, audience strategy, event marketing, vendor management, and on-site execution
Served as a strategic advisor to Samsung and its agency partners, shaping the event experience from concept through execution
Aligned creative, technical, venue, and production teams to execute a complex, multi-stakeholder event within Samsung's flagship space
Featured TED Talks
How to be “Team Human” in the digital future
Humans are no longer valued for our creativity, says media theorist Douglas Rushkoff -- in a world dominated by digital technology, we're now just valued for our data. In a passionate talk, Rushkoff urges us to stop using technology to optimize people for the market and start using it to build a future centered on our pre-digital values of connection, creativity and respect. "Join 'Team Human.' Find the others," he says. "Together let's make the future that we always wanted."
Why we have an emotional connection to robots
We're far from developing robots that feel emotions, but we already have feelings towards them, says robot ethicist Kate Darling, and an instinct like that can have consequences. Learn more about how we're biologically hardwired to project intent and life onto machines -- and how it might help us better understand ourselves.
How tech companies deceive you into giving up your data and privacy
Have you ever actually read the terms and conditions for the apps you use? Finn Lützow-Holm Myrstad and his team at the Norwegian Consumer Council have, and it took them nearly a day and a half to read the terms of all the apps on an average phone. In a talk about the alarming ways tech companies deceive their users, Myrstad shares insights about the personal information you've agreed to let companies collect -- and how they use your data at a scale you could never imagine.